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About McWilliams Marketing

This author has not yet filled in any details. So far Amy McWilliams has created 33 blog entries.

How to Use Social Media to Increase Your Website Traffic

How often do you use social media? Facebook, Twitter, LinkedIn, Pinterest – the list goes on. Social media is a great way to connect with people from all over the world. It’s also a fantastic way to increase your website traffic! At McWilliams Marketing, we believe that your online marketing…

By Aug 23rd, 2021 Social Media Comments Off
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5 Content and Web Design Mistakes to Avoid

Design plays a huge role in the success of any website. If your website design doesn’t entice visitors to stay on your site, you’re going to have a lot of trouble gaining traffic and making sales. In this blog post, we will share 5 common mistakes that many people make…

By Sep 23rd, 2021 SEO Comments Off
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What Do Website Visitors Want? A Guide to Achieving Optimal User Experience

Achieving an Optimal User Experience on Your Website What do website visitors really want? Is it a site that loads quickly and is easy to navigate, or does the content matter more? What about social media integration? The answer is different for everyone. In this blog post, we will discuss how…

By Oct 12th, 2021 SEO Comments Off
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McWilliams Marketing Wins Two Silver Davey Awards

Winners of the 17th Annual Davey Awards have been announced by the Academy of Interactive and Visual Arts. With over 2,000 entries from across the U.S. and from around the world, the Davey Awards honors the finest creative work from the best small shops, firms, and companies worldwide.  The team at McWilliams…

By Oct 26th, 2021 News Comments Off
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How to Engage Your Social Media Audience: 5 Quick Ways

Social media is a powerful tool that can be used to engage your audience and turn them into loyal customers. Social media engagement has been proven to increase trust in brands, as well as generate more traffic and conversions. In this blog post, we will go over 5 ways you can…

By Dec 1st, 2021 Social Media Comments Off
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Increase Engagement: Interact With Your Followers!

Social media can be a great way to grow your business, but it takes work. Interacting with followers is one of the best ways to increase engagement on your social media accounts. Every time you post an update, make sure to interact with some of the people who comment or…

By Jan 20th, 2022 Social Media Comments Off
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The Best Times to Send Out Email Marketing

Email marketing is one of the most effective ways to reach out to your customers and promote your products or services. It can be a great way to increase brand awareness, drive traffic to your website, and boost sales. When it comes to email marketing, timing is everything. If you…

By Feb 18th, 2022 SEO Comments Off
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6 Reasons Why Google My Business is Important

Google My Business is an important tool for businesses of all sizes. It allows businesses to create a free business listing on Google, which can help improve your online visibility and attract new customers. In this blog post, we will discuss six reasons why Google My Business is important for…

By Mar 15th, 2022 SEO Comments Off
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Why Instagram Is a Powerful Tool for Your Product-Based Business

If you’re a business owner, then you know that it’s important to use all of the tools at your disposal to reach your target market. And if you’re not using Instagram yet, then you’re missing out! Instagram is a powerful tool for product-based businesses. In this blog post, we’ll discuss…

By Apr 13th, 2022 Social Media Comments Off
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5 Steps to Make Google Love Your Website

Google is the biggest search engine in the world, and if you want your website to be successful, you need to make sure that Google loves it. Luckily, there are a few things you can do to improve your website’s ranking on Google and increase your chances of being found…

By May 14th, 2022 SEO Comments Off
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Short Form Video: The New Trend to Follow

Short form video is becoming more and more popular as people get tired of watching long, drawn-out videos. This type of video is perfect for those who want to quickly get the information they need without having to sit through a long clip. In this blog post, we will discuss…

By Jun 16th, 2022 Social Media Comments Off
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Top 5 Reasons You Should Add A Blog To Your Website

If you’re like most business owners, you put a lot of thought into your website. It’s the online face of your business, and you want it to look good! But did you know that adding a blog can help improve your website’s SEO, bring in more traffic, and even increase…

By Jul 13th, 2022 SEO Comments Off
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5 Tips To Help You Generate More Clients Via Social Media

Are you looking for ways to generate more clients via social media? Social media is a powerful tool for businesses of all sizes. Not only can it help you connect with new customers, but it can also help you strengthen relationships with current customers. Using social media to attract new…

By Aug 25th, 2022 Social Media Comments Off
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How Do You Know If Your Website is Google Friendly?

Google is the most popular search engine in the world. Over 60% of internet users use Google to find information online. This means that if your website isn’t ranking high on Google, you are missing out on a lot of potential traffic and revenue. In this blog post, we will…

By Sep 14th, 2022 SEO Comments Off
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I Started A New Business - Now What? Digital Marketing Tips for New Businesses

If you have recently started a new business, congratulations! This can be an exciting time, but it can also be challenging. One of the most important things you need to do when starting a new business is to develop a strong digital marketing strategy. In this blog post, we will…

By Oct 16th, 2022 SEO Comments Off
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The Importance of Proving Expertise for SEO

SEO is one of the most important aspects of any online marketing strategy, but it can be difficult to know where to start. Even if you understand the basics of SEO, it can be tricky to apply that knowledge in a way that will help your business rank higher in…

By Nov 16th, 2022 SEO Comments Off
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How to Connect With Your Clients Over Social Media This Holiday Season

The holidays are a time for family, friends, and celebration. It’s also a time when many people do their shopping. This year, why not get ahead of the game by starting to connect with your clients over social media? By establishing connections with them now, you’ll be able to create…

By Dec 13th, 2022 Social Media Comments Off
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Unsure If You Need A New Website? 5 Signs Your Website Needs a Refresh

As a business owner, your website is one of the most important assets you have. It’s your digital storefront, and it’s a great way to reach potential customers and show off what your business has to offer. With that said, a website refresh may be in order if you haven’t…

By Jan 17th, 2023 SEO Comments Off
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5 Components Every Great Website Should Have

When it comes to keeping up with the changing times, your website is no exception. Every year, technology and consumer preferences undergo drastic changes. As a business owner, you need to make sure that your website is able to keep up with these changes and remain relevant. In this blog…

By Feb 16th, 2023 SEO Comments Off
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Why Is It Important To Outsource Your Marketing?

In today’s fast-paced digital world, many businesses are turning to outsourcing for their marketing activities. Outsourcing is the process of contracting with an outside firm or individual to manage some aspect of your business operations. While it can save you time and money in the short term, outsourcing your marketing…

By Apr 17th, 2023 SEO Comments Off
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How to Create an Engaging Audience Across Social Platforms

In today’s digital age, social media has become an essential tool for businesses and individuals alike to connect with their audience and build a strong online presence.  However, with millions of users and countless competing voices, it can be challenging to create an engaging audience across social platforms.  In this…

By May 17th, 2023 Social Media Comments Off
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Top Digital Marketing Trends in 2023

Digital marketing is a form of marketing that uses digital technology to reach and engage consumers. It involves the use of online channels such as websites, search engine optimization (SEO), social media, email, and mobile apps to promote products and services. The primary goal of digital marketing is to increase…

By May 17th, 2023 SEO Comments Off
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Marketing Lingo and What It Really Means

Marketing has evolved beyond traditional methods, embracing new technologies and platforms to reach customers effectively. Getting lost in a sea of acronyms and terminology is easy. Don’t worry, for we've got you! In this blog post, we'll decode the most common digital marketing terms and abbreviations to keep you up…

By Jun 27th, 2023 Uncategorized Comments Off
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Does My Business Really Need a Website?

Absolutely! Digital marketing is like a toolbox, and your website is the foundation of that toolbox. Bonus - it's like having a dedicated team member working round the clock for you. A well-crafted website offers numerous benefits that can significantly impact your business's success and growth. So, let's delve into…

By Jul 27th, 2023 SEO Comments Off
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Social Media is Changing: How to Stay Relevant on Social Media

Social Media is Changing: How to Stay Relevant on Social Media In this fast-paced digital age, the landscape of social media is constantly evolving. What was trending yesterday might be old news today. As a result, individuals and businesses alike must adapt and stay relevant on social media platforms. In…

By Aug 21st, 2023 Social Media Comments Off
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How to Improve Your Business’s Online Presence Going Into The Fourth Quarter

In today's digital age, having a strong online presence is crucial for the success of any business. As we approach the fourth quarter of the year, it's the perfect time to reassess and revamp your online strategies to ensure that your business continues to thrive.  In this blog post, we'll…

By Oct 3rd, 2023 SEO Comments Off
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Top 5 Marketing Mistakes and How To Avoid Them

In the fast-paced world of marketing, avoiding pitfalls is crucial for success. Having been in the marketing arena for years, we’ve witnessed firsthand the impact of steering clear of common marketing mistakes.  In this blog post, we'll delve into the top 5 marketing errors that can hinder your success and…

By Dec 1st, 2023 SEO Comments Off
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How to Use Social Media Widgets to Enhance Website Engagement

In today's digital age, where your online presence is key to success, website engagement is incredibly important. One effective way to enhance your website engagement is through strategically using social media widgets. But what exactly are social media widgets? Understanding Social Media Widgets Social media widgets are small applications or…

By Dec 22nd, 2023 Social Media Comments Off
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Branding 101: How Graphic Design Shapes a Brand's Identity

Welcome to the realm where art meets strategy – the world of branding and graphic design. In this month’s blog post, we'll unravel the intricate relationship between graphic design and a brand's identity.  From the colors that catch your eye to the logos etched in your memory, every detail plays…

By Feb 26th, 2024 Social Media Comments Off
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The Psychology of Design: How Colors and Shapes Affect Perception

In the realm of design, aesthetics is not merely about creating visually pleasing images; it's about understanding the psychological impact of every color and shape chosen. The psychology of design delves into how these elements influence human perception, emotions, and behavior.  This month’s blog post will explore the intricate relationship…

By Mar 22nd, 2024 Social Media Comments Off
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The Dos and Don'ts of Graphic Design for Social Media Marketing

In today's digital age, social media has become an indispensable tool for businesses to connect with their audience. Among the many strategies employed, graphic design plays a crucial role in capturing attention, conveying messages effectively, and establishing brand identity.  However, not all graphic design approaches are created equal. To make…

By Apr 24th, 2024 Social Media Comments Off
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Visual Storytelling: Using Graphic Design to Connect with Your Audience

In the digital age, capturing and maintaining your audience’s attention is more challenging than ever. With the overwhelming amount of content bombarding users daily, how can brands stand out? The answer lies in visual storytelling through graphic design.  By leveraging powerful visuals, you can create compelling narratives that resonate deeply…

By May 23rd, 2024 Social Media Comments Off
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5 Benefits of Professional Graphic Design for Small Businesses

In today’s competitive market, small businesses must find ways to stand out and make a lasting impression. One effective method is through professional graphic design. High-quality visuals can elevate a brand, attract customers, and communicate messages clearly and effectively.  In this month’s blog post, we will explore the numerous benefits of…

By Jun 18th, 2024 Social Media Comments Off
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