What 28 Days of Daily LinkedIn Posting Taught Me

As a marketing agency, we always emphasize the importance of consistency for your brand. I wanted to put this advice to the test. Over the past 28 days (if you're connected with me on LinkedIn, you may have noticed), I have been posting every single day. The results have been…

ByJul 10th, 2024 Social Media Comments Off
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5 Benefits of Professional Graphic Design for Small Businesses

In today’s competitive market, small businesses must find ways to stand out and make a lasting impression. One effective method is through professional graphic design. High-quality visuals can elevate a brand, attract customers, and communicate messages clearly and effectively.  In this month’s blog post, we will explore the numerous benefits of…

ByJun 18th, 2024 Social Media Comments Off
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Cheers to FIVE Years!

VIEW EVENT GALLERY In early May, the McWilliams Marketing team gathered with clients, vendors, friends, and supporters to celebrate over five years since McWilliams Marketing opened its doors in October 2018. It was a momentous occasion filled with joy, reflection, and immense gratitude. McWilliams Marketing had very humble beginnings -…

ByJun 10th, 2024 Social Media Comments Off
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Visual Storytelling: Using Graphic Design to Connect with Your Audience

In the digital age, capturing and maintaining your audience’s attention is more challenging than ever. With the overwhelming amount of content bombarding users daily, how can brands stand out? The answer lies in visual storytelling through graphic design.  By leveraging powerful visuals, you can create compelling narratives that resonate deeply…

ByMay 23rd, 2024 Social Media Comments Off
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The Dos and Don'ts of Graphic Design for Social Media Marketing

In today's digital age, social media has become an indispensable tool for businesses to connect with their audience. Among the many strategies employed, graphic design plays a crucial role in capturing attention, conveying messages effectively, and establishing brand identity.  However, not all graphic design approaches are created equal. To make…

ByApr 24th, 2024 Social Media Comments Off
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The Psychology of Design: How Colors and Shapes Affect Perception

In the realm of design, aesthetics is not merely about creating visually pleasing images; it's about understanding the psychological impact of every color and shape chosen. The psychology of design delves into how these elements influence human perception, emotions, and behavior.  This month’s blog post will explore the intricate relationship…

ByMar 22nd, 2024 Social Media Comments Off
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Branding 101: How Graphic Design Shapes a Brand's Identity

Welcome to the realm where art meets strategy – the world of branding and graphic design. In this month’s blog post, we'll unravel the intricate relationship between graphic design and a brand's identity.  From the colors that catch your eye to the logos etched in your memory, every detail plays…

ByFeb 26th, 2024 Social Media Comments Off
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How to Use Social Media Widgets to Enhance Website Engagement

In today's digital age, where your online presence is key to success, website engagement is incredibly important. One effective way to enhance your website engagement is through strategically using social media widgets. But what exactly are social media widgets? Understanding Social Media Widgets Social media widgets are small applications or…

ByDec 22nd, 2023 Social Media Comments Off
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Personalization and Targeting: Keys to Facebook Engagement Success

In today's digital age, social media marketing has become an indispensable tool for businesses seeking to connect with their audience and build brand awareness.  Facebook, with its massive user base, offers a unique platform for businesses to engage with potential customers. However, the key to success on Facebook lies in…

ByOct 24th, 2023 Social Media Comments Off
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Social Media is Changing: How to Stay Relevant on Social Media

Social Media is Changing: How to Stay Relevant on Social Media In this fast-paced digital age, the landscape of social media is constantly evolving. What was trending yesterday might be old news today. As a result, individuals and businesses alike must adapt and stay relevant on social media platforms. In…

ByAug 21st, 2023 Social Media Comments Off
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How to Create an Engaging Audience Across Social Platforms

In today’s digital age, social media has become an essential tool for businesses and individuals alike to connect with their audience and build a strong online presence.  However, with millions of users and countless competing voices, it can be challenging to create an engaging audience across social platforms.  In this…

ByMay 17th, 2023 Social Media Comments Off
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How to Connect With Your Clients Over Social Media This Holiday Season

The holidays are a time for family, friends, and celebration. It’s also a time when many people do their shopping. This year, why not get ahead of the game by starting to connect with your clients over social media? By establishing connections with them now, you’ll be able to create…

ByDec 13th, 2022 Social Media Comments Off
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5 Tips To Help You Generate More Clients Via Social Media

Are you looking for ways to generate more clients via social media? Social media is a powerful tool for businesses of all sizes. Not only can it help you connect with new customers, but it can also help you strengthen relationships with current customers. Using social media to attract new…

ByAug 25th, 2022 Social Media Comments Off
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Short Form Video: The New Trend to Follow

Short form video is becoming more and more popular as people get tired of watching long, drawn-out videos. This type of video is perfect for those who want to quickly get the information they need without having to sit through a long clip. In this blog post, we will discuss…

ByJun 16th, 2022 Social Media Comments Off
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Why Instagram Is a Powerful Tool for Your Product-Based Business

If you’re a business owner, then you know that it’s important to use all of the tools at your disposal to reach your target market. And if you’re not using Instagram yet, then you’re missing out! Instagram is a powerful tool for product-based businesses. In this blog post, we’ll discuss…

ByApr 13th, 2022 Social Media Comments Off
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Increase Engagement: Interact With Your Followers!

Social media can be a great way to grow your business, but it takes work. Interacting with followers is one of the best ways to increase engagement on your social media accounts. Every time you post an update, make sure to interact with some of the people who comment or…

ByJan 20th, 2022 Social Media Comments Off
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How to Engage Your Social Media Audience: 5 Quick Ways

Social media is a powerful tool that can be used to engage your audience and turn them into loyal customers. Social media engagement has been proven to increase trust in brands, as well as generate more traffic and conversions. In this blog post, we will go over 5 ways you can…

ByDec 1st, 2021 Social Media Comments Off
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How to Use Social Media to Increase Your Website Traffic

How often do you use social media? Facebook, Twitter, LinkedIn, Pinterest – the list goes on. Social media is a great way to connect with people from all over the world. It’s also a fantastic way to increase your website traffic! At McWilliams Marketing, we believe that your online marketing…

ByAug 23rd, 2021 Social Media Comments Off
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10 Reasons To Put Social Media to Work For Your Business

How Social Media Can Help Your Business Succeed Virtually every business is on at least one social media platform. And if they are not, they should be! Social media is no longer just for entertainment, it acts as a marketing tool for businesses of all sizes.  So, is it worth…

ByJun 16th, 2021 Social Media Comments Off
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Your Facebook Ad Account Has Been Shut Down - Now What?

Your Facebook Ad Account Has Been Shut Down – Now What?  It seems like every time we turn around we have someone coming to us because their ad account that has bee disabled. Unfortunately, it’s apart of playing in Facebook’s sandbox. It happens. We are not magicians and cannot magically…

ByDec 18th, 2020 Social Media Comments Off
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