Digital Marketing

1

Boost Your Sales and Brand without Breaking Your Budget in Northern Alabama

2

Overwhelmed with Advertising Options? We Can Help Your Northern Alabama Business

3

How to Get the Best ROI on Your Advertising Dollar in Northern Alabama

Have you been in business long enough to build a solid customer base, but wonder what your next best move for growth is?
Are there so many tools in your marketing toolbox that you can’t decide which ones give you the most bang for the buck?
Or are you a little overwhelmed by trying to do a bit of everything the “gurus” suggest?

We’ll design a digital advertising campaign
together that will be:

Targeted

Attract your ideal customers, and don’t waste money impressing non-buyers.

Measurable

You’ll be able to measure your ROI and know exactly where your dollars are going.

Cost-Effective

Direct mail, TV, and radio have their place, but they’re expensive. Digital advertising can fit every budget.

Customizable

We can change your campaign to meet the demands of your business, so you’ll never feel like a round peg in a square hole.

Conversion-Optimized

Digital advertising helps you generate clicks, calls, and long-term customers.

McWilliams Marketing Specializes In

Email Campaigns

Email marketing allows you to build relationships with customers and convert them right through their inboxes.

PPC

Allows you to pay to be at the top of the search engine so you can drive leads as you build your long-term SEO strategy (link to SEO page).

Geo-Fencing

Hyper-local targeting of mobile users who are close enough to buy from your physical store.

Social Media Advertising

Ultra-specific targeting of your ideal clients through platforms to generate phone calls and customers.

Why Choose McWilliams Marketing?

We love data. Our strategy features a 4-step proprietary process where we:

  1. Analyze Customer Demographics and Psychographics. We create buyer personas for your ideal customers so that your advertising fits your industry, market, and business.
  2. Integrate Growth Metrics. We take a hard look at where you are and where you’d like to go, and our in-depth research allows us to match your needs with relevant trends.
  3. Prioritize Physical Locations. We create a seamless brand experience from your online presence to your actual store.
  4. Monitor Progress and Optimize. We watch, track, and tweak your campaign to improve your ROI and grow your business.

What Our Clients Say

McWilliams Marketing is nothing short of a lifesaver for any business that wants to grow! Amy and her team are always on top of it, at the ready with great suggestions and creative ideas. I own a small local restaurant, and since I’ve had McWilliams Marketing on my side, my sales have increased exponentially! HIGHLY recommend.

 



Amy Miller

Amy McWilliams is creative, innovative, and has a passion to learn. She is at the top of her game and is always seeking new skills to help her clients become the most relevant in their niche. The company is intentional in identifying their client’s goals and developing the best, creative strategy to meet those goals. Five stars!

 

 



Melinda Crawford

McWilliams Marketing is wonderful! We used Amy for some website work and a digital campaign. She communicates through the entire process and is extremely knowledgeable. She delivered everything that we asked for and gave us a lot of great advice along the way. We will be using McWilliams Marketing for all of our future marketing needs.

 

 



Amanda Blake

Quick Facts
About Our
Business

  • Google AdWords Certified
  • HubSpot Inbound Marketing Certified
  • HubSpot Social Media Certified
  • 5-Star Google Rated
  • Over 11 Years of Digital Marketing Experience