Social media can be a great way to grow your business, but it takes work. Interacting with followers is one of the best ways to increase engagement on your social media accounts.

Every time you post an update, make sure to interact with some of the people who comment or like it. This will encourage more people to engage in conversation and start following you.

We know that social media is not everyone’s strong suit. Keep reading for a list of tips that will help get you started on the path to increased engagement, and in turn, increased revenue!

What is Social Media Engagement?

Before we get into the tips, let’s make sure we’re on the same page about what social media engagement is. Engagement can be defined as anything from liking a post to leaving a comment or sharing it with friends.

For businesses, engagement is key because it shows that people are interested in your product or service. The more engaged your followers are, the more likely they are to buy what you’re selling.

Benefits of Increased Social Media Engagement

There are many benefits to increased social media engagement, including:

  • Increased brand awareness
  • More website traffic
  • Higher conversion rates
  • Increased customer loyalty
  • Improved SEO ranking

At McWilliams Marketing, we have seen first-hand how a dedicated approach to social media posting and interaction can benefit businesses and individuals.

Tips for Interacting With Your Followers

Fortunately, there is not just one way to interact with your followers on social media. There are several ways to interact with your followers that will lead to increased engagement.

Respond to Comments

When someone takes the time to leave a comment on your post, take the time to respond. This lets them know that you’re listening and that you appreciate their feedback.

Thank Followers for Engagement

If someone likes or comments on your post, take a moment to say thank you. This is a great way to show appreciation and encourage more people to engage with your content.

Share User-Generated Content

When someone shares one of your posts, share it back! This lets followers know that you’re paying attention and that you appreciate their support. If a follower posts a photo or video tagging your business, be sure to share that content on your accounts!

Start Conversations

The best way to increase engagement is to start conversations. Ask questions, offer opinions, and get creative! The more interactive your social media accounts are, the more engaged your followers will be.

Use Images and Videos

Images and videos are a great way to catch people’s attention. They’re also more likely to be shared than text-only updates. If you can, use images or videos in your posts to increase engagement.

Hashtags

Hashtags are a great way to get your content seen by more people. Use relevant hashtags in your posts to increase the chances that people will see them.

Post Often

The more often you post, the more opportunities you have for people to engage with your content. If you can’t post every day, try posting at least three times a week.

Variety Matters

Not everyone likes the same thing, so it’s important to post a variety of content. This will keep followers engaged and ensure that they see something they like every time they visit your page.

Be Timely

When you post about current events or things that are happening in the world, you’re more likely to get engagement. People love being able to share their opinions on current events, so make sure to post about them often!

Use Tools to Help You Analyze Engagement

There are many tools available that can help you analyze your social media engagement. These tools can show you which posts are getting the most interaction and help you figure out what works best for your business.

Creating a Social Media Strategy That Works for Your Business

The best way to see results through social media is to create a social media strategy that works for your business. At McWilliams Marketing, we can help you develop a social media plan that will increase brand awareness and help you reach your goals.

The first step to creating an effective social media strategy is to ask yourself several key questions.

What Are Your Social Media Goals?

Are you looking to grow your following? Are you hoping to convert more followers into customers? Knowing your goals is essential in creating a strategy that will help you achieve them.

What Kind of Content Do You Want to Post?

Not all content is created equal. Some types of content are more likely to get engagement than others. Figure out what kind of content your followers respond best to and focus on posting that type of content.

Who Is Your Target Audience?

Not everyone is interested in the same thing, so it’s important to target your posts towards a specific audience. Knowing who your target audience is will help you create content that they’ll be interested in.

How Often Will You Post?

Setting a schedule for how often you’ll post helps keep things consistent and prevents you from over-or under-posting. Choose a schedule that you can stick to and make sure to post consistently.

How Will You Interact With Your Followers?

Interacting with followers is a great way to show that you’re paying attention and that you appreciate their support. Will you interact with your followers throughout the day or save your interaction for a specific time of day? Will you designate one team member to interact with your followers or will everyone take a turn?

Once you’ve answered these questions, it’s time to put together your strategy! Your strategy should include the type of content you’ll post, who your target audience is, how often you’ll post, and how you’ll interact with followers. If you’re not sure where to start, contact us and we’d be happy to help!

Increase Your Social Media Engagement Today!

At McWilliams Marketing, we are passionate about helping businesses and individuals establish a social media strategy that works for them. Through effective strategies, creative content, and quality engagement, we can help you achieve your business goals through the use of social media!

If you are ready to begin working towards a great social media reach, contact our team! We look forward to working with you.