Short form video is becoming more and more popular as people get tired of watching long, drawn-out videos. This type of video is perfect for those who want to quickly get the information they need without having to sit through a long clip.
In this blog post, we will discuss what short form video is, why it is the new trend to follow, and how you can implement it into your business strategy. Stay tuned!
What is Short Form Video?
Short form video is defined as a video that is under three minutes in length. This type of video is perfect for social media, where people are typically scrolling through their feed and don’t have the attention span to watch a longer clip.
Not only are short form videos more digestible for viewers, but they are also cheaper and easier to produce than long-form videos. This makes them ideal for businesses who want to create video content but don’t have the budget or resources to invest in a longer production.
How Short Form Videos Are Unique
While short form videos may seem like they are simply a shorter version of a traditional video, there is more to it than that.
When creating a short form video, it is important to focus on quality over quantity. This means that even though the video is shorter, you still need to make sure that it is well-produced and contains helpful information for your viewers.
It can be tempting to try and cram as much information into a short form video as possible, but this will only end up making the clip confusing and difficult to watch. Keep your videos focused and concise, and you’ll see better results.
Why Is Short Form Video the New Trend in 2022?
There are a few reasons why short form video is becoming more popular:
- As we mentioned before, people’s attention spans are shorter than ever before.
- Social media platforms are favoring shorter videos in their algorithms. For example, Facebook gives preference to videos that are under three minutes in length.
- Short form videos are more shareable than long-form videos. This means that they have the potential to reach a wider audience and generate more leads for your business.
Benefits of Short Form Video
There are many benefits to using short form video as part of your marketing strategy, including:
Increased Engagement
Short form videos are more likely to be watched all the way through than longer videos. This means that your audience is more likely to engage with the content of your video.
Higher ROI
As we mentioned before, short form videos are cheaper and easier to produce than long-form videos. This makes them a more cost-effective option for businesses, resulting in a higher return on investment.
Greater Flexibility
Short form videos can be used in a variety of ways, such as social media posts, email marketing campaigns, and even website banners. This gives you more options for incorporating video into your marketing strategy.
How to Implement Short Form Video Into Your Business Strategy
Now that you know all about short form video and why it is the new trend to follow, here are a few ways you can implement it into your business strategy:
Create Social Media Videos
As we mentioned before, short form videos are perfect for social media. Use them to promote your products or services, share customer testimonials, or give a behind-the-scenes look at your business.
Use In Your Email Marketing Campaigns
Adding a short video to your email newsletter is a great way to increase engagement and get your message across.
Add Short Form Videos to Your Website
Videos are a great way to engage website visitors and get them to stay on your site longer. Adding a short video to your homepage or product pages is a great way to increase conversions.
Short Form Video Inspiration for Your Business
Not sure where to start with your short form video content? Here are a few ideas to get you started:
Product Videos
Showcase your products in action with a short video. This is a great way to give potential customers a closer look at what you have to offer.
Customer Testimonials
Share what your customers are saying about your business with a short testimonial video. This is a great way to build trust and show potential customers that you’re the real deal.
Company Culture Videos
Give viewers a behind-the-scenes look at your company culture with a short video. This is a great way to show potential employees what it’s like to work for your business.
How to Produce Short Form Videos for Your Business
Now that you know all about short form video and how to implement it into your business strategy, it’s time to start producing your own videos. Here are a few tips to get you started:
Plan Your Video Ahead of Time
Before you start filming, it’s important to have a clear idea of what you want your video to achieve. What is the main message you want to get across? Who is your target audience? Answering these questions will help you create a video that is focused and effective.
Keep It Concise
As we mentioned before, one of the benefits of short form video is that people are more likely to watch it all the way through. This means that it’s important to keep your video concise and to the point. Try to get your main message across in under three minutes.
Invest in Quality Equipment
While you don’t need to break the bank on production equipment, it’s important to invest in quality gear that will produce high-quality videos. This includes things like a good microphone, lighting, and a camera.
Hire a Professional Video Editor
If you’re not confident in your editing skills, it’s worth hiring a professional video editor to put your video together for you. This will ensure that your video is polished and professional.
Boost Your Marketing Strategy with Short Form Video
Short form video is the new trend to follow if you want to increase engagement, ROI, and flexibility with your marketing strategy. Keep these tips in mind as you start planning and producing your own short form videos.
At McWilliams Marketing, we are passionate about helping you market your business through unique and creative methods. If you are interested in implementing short form video as part of your marketing strategy, contact our team today!
