Why Your Business Needs to Use SEO
As a business owner, you must take advantage of the many ways you can grow your business through your online presence. However, the online marketplace is becoming quickly saturated – you must take steps to set your business apart! One of the best ways to ensure that your business is seen by potential customers is to implement SEO practices on your website.
So, what is SEO? SEO, short for search engine optimization, is the process of increasing the visibility of your website organically through various techniques. SEO improves both the number of visitors to your website as well as the quality of those visits. When used properly, SEO techniques boost the visibility of your business’s website in search engines such as Google and others.
Studies have shown that results that appear on the first page of a given web search receive over 92% of traffic! However, your business doesn’t appear on that first page by happenstance. Through the proper implementation of SEO techniques, your business can experience the benefits of appearing in the top results of applicable web searches.
What is Search Engine Optimization?
SEO, or search engine optimization, is the process of optimizing web pages to improve their ranking on search engines such as Google and Bing. By implementing SEO techniques, you can increase the number of organic visits to your website.
In today’s digital environment, your business’s online presence is more crucial than ever to the success of your business. Because of this, we believe that every business should implement SEO as part of its marketing strategy.
Many business owners dismiss SEO because it has a reputation of being a challenging process to grasp. While it is true that SEO techniques are constantly changing, there are a few tried and true techniques that are a part of every SEO strategy.
Some of the most basic, cornerstone SEO techniques include:
- Adding valuable, high-quality content to your website regularly.
- Using appropriate backlinks throughout your web pages.
- Focusing on keywords that boost visibility in online search engines.
By implementing these, and other, SEO techniques, you can drive traffic to your business’s website, thus growing your online presence.
Understanding How SEO Works
Seems simple enough, right? But, how does SEO really work? We have all heard of the dreaded algorithm. While algorithms certainly complicate matters, they play a crucial role in SEO.
Google, Yahoo, Bing, and other search engines use a specific algorithm to rank web pages in a given search. This algorithm relies on several factors to determine the rank of the search results. The top three factors that an algorithm considers are page authority, relevancy, and usefulness.
Page authority is determined by the accuracy of the content on your website. Does your website share valuable, trustworthy information? How long has your website existed? These are just a few of the factors the algorithm will consider.
Relevancy, of course, is determined by how relevant your website is to the individual’s search. The best way to appear in relevant search results is to use targeted keywords that boost your visibility in applicable search results.
Finally, how useful is the content on your website? Is it organized and easy to read? Does your website provide simple navigation and a streamlined user experience? The algorithm will also consider these factors as it ranks your website against competitors.
How SEO Can Benefit Your Business
There are many reasons why we believe every business should invest in SEO as part of their marketing strategy. Not only will SEO boost your visibility, but it will also provide several other benefits to your business!
SEO Improves Online Engagement
When searching for a new business or service in their area, the majority of individuals will first conduct some online research. While most SEO techniques seek to improve your placement in search engines, they also result in a more user-friendly website.
When potential customers visit your website, they will find high-quality content, easy-to-navigate web pages, and engaging information. This will improve online engagement, leading to more time spent on your website. In turn, your website will generate increased interest leading to sales and business growth!
SEO Generates Local Traffic
Although many businesses today operate online, some businesses and service providers rely on in-person traffic. By using keywords that are specific to your city or state, SEO will generate local traffic by boosting your website in local searches.
Local SEO techniques are much more targeted than other forms of SEO. However, the best SEO strategy will utilize several techniques to provide your business with the best results! It is important to work with a professional SEO team to design a strategy that will provide you with a great return on your investment in search engine optimization.
SEO Builds Your Credibility
The importance of a first impression can not be underestimated. We have all visited an outdated website that is hard to read or full of glitches. Regardless of how incredible the business is, they are likely overlooked because of the quality of their website.
When you utilize proper SEO techniques to optimize your website design and content, you build the credibility of your brand! You can also capitalize on this by using SEO to optimize the mobile functionality of your website, something that continues to increase in importance as more users browse the web from their mobile devices.
SEO Impacts Your Bottom Line
As business owners ourselves, we understand that every dollar counts. Investing in SEO likely means sacrificing in other aspects of your business. However, we believe that SEO can have a tremendous impact on your bottom line by directing potential customers to your website when they are searching for the very thing that you offer!
Improve Your SEO Today!
Our team is passionate about helping businesses of all sizes improve their search engine optimization. We specialize in a wide variety of services designed to improve your SEO including content development, local SEO, keyword research, link building, on-page SEO, technical SEO, and more! Our team will work with you to develop an SEO strategy that will provide results for your business. Contact us today to get started!