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If you’re a business owner, then you know that it’s important to use all of the tools at your disposal to reach your target market. And if you’re not using Instagram yet, then you’re missing out! Instagram is a powerful tool for product-based businesses.

In this blog post, we’ll discuss why Instagram is so important for businesses and how to use it effectively. We’ll also give you some tips for getting started on Instagram.

Reasons to Use Instagram for Your Product-Based Business

If you’re not using Instagram for your business yet, then you’re missing out! Here are a few reasons why we believe every product-based business should utilize Instagram.

Reason #1: People Are Visual

A picture is worth a thousand words, and that’s especially true when it comes to product-based businesses. People want to see what they’re buying, and Instagram is the perfect platform for that.

Reason #2: Instagram Is Popular

Instagram has over 700 million monthly active users, which means that there’s a good chance your target market is on the platform.

Reason #3: Instagram Is Easy to Use

If you’re not a tech-savvy person, then you’ll be happy to know that Instagram is very user-friendly. Even if you’ve never used the platform before, you’ll be able to figure it out quickly.

Reason #4: You Can Reach a Global Audience

Instagram is a global platform, which means that you can reach people from all over the world. This is especially beneficial if you sell products that can be shipped internationally.

Now that we’ve discussed why Instagram is so important for businesses, let’s talk about how to use it effectively.

How to Use Instagram Effectively for Your Business

If you want to use Instagram effectively for your business, then there are a few things you need to keep in mind.

Use High-Quality Images

When it comes to product photos, make sure they’re high quality. People want to see clear, well-lit pictures of the products they’re interested in.

Use Hashtags

Hashtags are a great way to reach new people on Instagram. When you use relevant hashtags, your photos will show up in the search results when people search for those hashtags.

Think Outside the Box

Don’t be afraid to get creative with your posts! If you want your business to stand out, then you need to think outside the box and come up with unique content.

Benefits of Using Instagram for Your Business

There are many benefits of using Instagram for your business. Here are a few:

Increase Brand Awareness

Instagram is a great platform for increasing brand awareness. When you post high-quality photos and use relevant hashtags, people will start to take notice of your business.

Generate Leads

If you’re selling products on Instagram, then you have the potential to generate leads. By using creative visuals and an effective call-to-action, you can turn interested users into paying customers.

Build Customer Relationships

Instagram is also a great way to build relationships with your customers. You can interact with them in the comments section of your posts, and you can even run giveaways and contests.

Create Engaging Content

Engaging content is essential for any social media platform, and Instagram is no exception. If you want people to follow you and engage with your posts, then you need to post interesting and visually-appealing content.

Now that we’ve discussed the why and the how of using Instagram for your business, let’s talk about some tips for getting started.

Tips for Getting Started on Instagram

If you’re new to Instagram, then here are a few tips to help you get started:

Choose a Business Account

When creating your account, make sure to choose a business account. This will give you access to features like analytics, which can be very helpful when planning your content strategy.

Complete Your Profile

Once you’ve created your account, take some time to complete your profile. Fill out all of the fields and add a profile picture and cover photo.

Start Posting

Now that you’ve set up your account, it’s time to start posting! Remember to use high-quality images and relevant hashtags.

Instagram can be a powerful tool for businesses, but only if it’s used correctly. Keep these tips in mind, and you’ll be on your way to success.

Is Instagram Beneficial for Service-Based Businesses?

So, we know that Instagram is incredibly beneficial for product-based businesses. But can it benefit service-based businesses as well? The answer is yes!

While product-based businesses can use Instagram to showcase their products, service-based businesses can use it to showcase their work. By posting photos and videos of your work, you can attract new clients and grow your business.

If you’re a service-based business, don’t write off Instagram just yet. It could be the key to your success.

What Type of Content Should You Post on Instagram?

When utilizing Instagram for your business, you must post with a strategy. Here are a few ideas of the types of content you can post:

High-Quality Product Images

If you have a product-based business, then posting photos of your products is a must. Make sure to use high-quality images and relevant hashtags.

Behind-the-Scenes Content

People love seeing behind-the-scenes content. It gives them a look into your business and makes them feel like they’re part of the process.


Social proof is important, especially when you’re trying to attract new customers. Posting testimonials from happy clients can help you win over new business.

How Often Should You Post on Instagram for Business?

This is a question that gets asked a lot. And unfortunately, there is no one-size-fits-all answer. It all depends on your business and your goals.

If you’re just getting started, then it’s a good idea to post once or twice a day. As you get more comfortable with Instagram, you can start posting more frequently. Just make sure not to overwhelm your followers with too much content.

Create a Social Media Strategy Today!

To get the most out of the social media presence of your business, it is important to establish a social media strategy! At McWilliams Marketing, we specialize in helping businesses create and execute effective social media strategies.

For more information, contact us today. We would be happy to chat with you about your business and your goals.

ByMcWilliams MarketingApr 13th, 2022 Social Media Comments Off

About the Author: McWilliams Marketing